Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd
Edition

Don't Make Me Think: A Common Sense Approach to Web Usability, 2n...

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Editorial Reviews

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!

  • Usability as common courtesy -- Why people really leave Web sites
  • Web Accessibility, CSS, and you -- Making sites usable and accessible
  • Help! My boss wants me to ______. -- Surviving executive design whims

"I thought usability was the enemy of design until I read the first edition of this book.  Don't Make Me Think! showed me how to put myself in the position of the person who uses my site.  After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.

In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing.  If you design, write, program, own, or manage Web sites, you must read this book."  -- Jeffrey Zeldman, author of Designing with Web Standards


Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples.

The title of the book is its chief personal design premise. All of the tips, techniques, and examples presented revolve around users being able to surf merrily through a well-designed site with minimal cognitive strain. Readers will quickly come to agree with many of the book's assumptions, such as "We don't read pages--we scan them" and "We don't figure out how things work--we muddle through." Coming to grips with such hard facts sets the stage for Web design that then produces topnotch sites.

Using an attractive mix of full-color screen shots, cute cartoons and diagrams, and informative sidebars, the book keeps your attention and drives home some crucial points. Much of the content is devoted to proper use of conventions and content layout, and the "before and after" examples are superb. Topics such as the wise use of rollovers and usability testing are covered using a consistently practical approach.

This is the type of book you can blow through in a couple of evenings. But despite its conciseness, it will give you an expert's ability to judge Web design. You'll never form a first impression of a site in the same way again. --Stephen W. Plain

Topics covered:

  • User patterns
  • Designing for scanning
  • Wise use of copy
  • Navigation design
  • Home page layout
  • Usability testing

Customer Reviews

Web Usability at its simplest

Reviewed by L. Carter, 2010-03-04

This really is a beautiful book. It does a wonderful job of following its own principles. Not only is it clear and simple, but also very effective. Many of the examples are really out of date, but the ideas that they illustrate continue to be evident throughout websites.

If you desire to learn more about simple web usability, this book is a must-read.

Direct and Simple Guidance for Designing Functional Websites

Reviewed by Matthias Martin, 2010-02-17

Widely regarded as the best book on web usability, this short, concise, and fun to read book covers all of the basics of web designing for optimal user experience. It won't address specific issues that you may be dealing with on your site, but it will guide you on how to address them, and what process one should undertake throughout to produce results as easily, quickly, and cheaply as possible. The book is full of simple and very valuable facts that come from studies and Krug's experience as a consultant for both major companies and small home businesses. Following Krug's advice might not get you the perfect site for your purposes, but it won't be far off. There is a great list of suggested reading in the back as well for more specific guidance. For anyone who designs web sites, this is a must read.

Stick to the basics

Reviewed by Rajeev Pokkyarath, 2010-02-13

My first impression was that this book was way too basic...but then, on second thoughts, the problem with most UI designs is that the basics are ignored while we are in search of the holy grail. Steve Krug identifies the fundamental tenets of UI design (simplicity, self-explanatory, design for scanning, importance of navigational elements etc.) and reminds us to internalize them. All the points mentioned in the book should be self-evident and obvious; if we take enough time to step back and think about these things one will naturally come to these conclusions. The value I see in this book is not in any new ideas or techniques it introduces, but in identifying the basics and reminding us not to stray from them. In summary, the book reminds me the quote of an accomplished designer, "it is only by remaining as close as possible to the pure function of the object that beauty can be achieved"

A useful book for the spectrum of people involved in building websites

Reviewed by Bradford G. Palin, 2010-01-31

Don't Make Me Think, 2nd edition, is about building usability into websites from the start, not adding it on at the end. Thus, the author spends time on usability considerations during the design and development process.

Having been working with websites for several years, I was already familiar with much of the material, but not all. I was happy for the coverage of user testing - that is something I will need to do more of when working on consulting projects.

Admittedly, there was not much material here that I was not already aware of, and much of it is common-sense type stuff, but there were useful tidbits throughout. Plus it is nice to have all this information in a slim and concise volume. As a result, I will be able to quickly review it whenever getting into a new project, just so I know I am planning it right from the start.

This slim book distills much wisdom surrounding website usability, and is worth a read for anyone involved in the process of building a website.

Your "Don't make me think" was inspiring--I wrote a couple of new blog entries as a result

Reviewed by Pierre Khawand, 2010-01-22

Steve's book not only had some awesome usability concepts and practical advice and techniques, but I really liked the writing style as well and the examples given. It inspired me not only in our latest website design, but also in writing a few blog entries to my audience about "reudcing the clutter in their to-do lists" (similar to what Steve suggests in web pages) and I also worte an "e-mail to managers" who tend to interrupt their staff and hinder their productivity (similar to the e-mail that Steve has written to managers and executives who may interfere with usability unknowingly). Thank you for a great book (it is actually more than a book, more of a philosophy and a methodology) and also for the inspiring writing and thinking style! When you get this book, expect that you are going to get from it more than what you expected, and probably additional/different things from what you have expected.